The Data Lineup

Shop the look

Shop the look


Ranger Eyes


limited collaboration
JRW x DATA
It was a true honor to collaborate with JRW. Jamie is an absolute legend and an even better partner to work with.
We were stoked on what we created together, and this definitely won’t be the last time you see JRW x DATA. We’ll be working together again, so stay ready.

This Is DATA.
Data was founded by Los in Whittier, CA in 2017 with one simple idea: create something different.
What started as a creative DBA has grown into a partnership LLC and a worldwide brand, while staying true to our roots—keeping everything based in LA and running Data as a two-man operation.
We’re not a tech company. Data is simply our name, our mindset.
We’re known for our structure and superior durability. Our bags are designed and carefully constructed to hold their shape, stand on their own, and handle the demands of everyday use. From the materials we select to the construction techniques we use, every detail serves a purpose. Working alongside a skilled sewist, we focus on the patterns, reinforcements, and construction methods that give our gear its signature structure and long-lasting build quality.
But it doesn’t stop at individual pieces. Our gear is designed to work together, creating a connected system that keeps your setup organized, adaptable, and working as one. Every product is developed with the bigger picture in mind, so the pieces you carry today can work alongside the gear you add tomorrow.
We believe good gear starts long before the first stitch. It takes thoughtful design, hands on development, skilled craftsmanship, and a commitment to doing things right. No shortcuts. No cutting corners. Just purpose built gear, designed to work together and made to last.
Data: Feel The Difference.
Always handmade in DTLA. Always high standards.

From City blocks to Backcountry.










































